September 26, 2016

Klicker: How the Web Was Won

Sam Lloyd

Company stories are boring. Let’s just get that out of the way first.

But do they have to be?

No! Your company story can be an edge-of-your-seat thrill ride that would make Michael Bay jealous. The key is making your story have a bigger purpose than self-promotion.

We might be full of ourselves at Klicker, but our story is important for one big reason:

The journey we embarked upon to reach this point has taught us exactly how to replicate our own success for others. If you own a business, that should make you pretty excited.

After trudging my way through law school for a while, I had an epiphany—my mind wasn’t built for the overwhelmingly analytical work that lay ahead. But what’s a right-brained creative stuck in law school supposed to do? Suck it up and keep on trucking?

From Humble Origins

Nope. In 2008, I threw in the towel and quit law school. Sometimes you just have to go with your gut, and my gut told me that I’d have much more success helping others through my creativity than stone-cold factual analysis.

You might not remember, but it was around this time that the Internet was absolutely bursting at the seams with potential (it still is, in a way).

People had just figured out that you could do more with a website than simple blogs and lame, half-hearted business pages. The Internet was finally becoming THE place to do business, not just ANOTHER place. This was the Wild West of the web, and I wanted to be its John Wayne.

I quickly joined up with my first Utah marketing agency and got my feet soaked. This was exciting. This felt right. Around then was also when I randomly started rooming with Kade, and that’s when things got really interesting.

To paint you a picture, Kade’s favorite hobbies included SEO witchcraft, seducing Google’s search algorithms like a Digital Casanova, and kicking truckloads of asses every single day.

Note from Kade: Technically speaking it wasn’t quite a truckload, but we won’t split hairs.

I left my first agency and bounced to Orange Soda, ready to keep honing my skills. After being promoted multiple times in a short amount of time I realized what I really wanted was to be my own boss. I wanted to take the helm.

Kade and I parted ways, and I later left Orange Soda for a position offered to me with an up and coming tech company called Qualtrics (now valued at over 2 billion). Here I finally reconciled the family feud between my left and right brain—you needed logic and creativity to really blow away the competition with marketing.

Kade and I stayed in touch, and I eventually put in a good word for him at Orange Soda. By now our marketing journeys had fully converged. Using what we’d learned up until then, we started the first of our own side projects—separate from our corporate overlords. Our goal? Prove ourselves in the real world by producing real results. Take projects from 0 to making money as fast as possible.

Birth of a Monster

When you really own something and want to see it succeed, you pour your heart and soul into that project. Having our own side projects felt like being the parent of a child star—we had the potential for massive, massive success if only we could nurture the site the best way possible.

As our first side project a plastic surgery internet marketing test achieved liftoff and began its upward trajectory on Google, we launched another. And another. We worked evenings together, and had no weekends off. Every spare moment for both of us was devoted to winning our freedom from corporate life.

We figured out there’s a formula you can follow for digital marketing success. That formula has a lot of variables. Some of those variables, well, you can never fully control.

But most of the factors determining web success ARE in your control. And that revelation was a game-changer.

In short, we got really good at what we did. But Kade and I weren’t writers. To put together a real all-star core squad, we needed to hit a home run with content, too.

Two’s Company, Three’s an Inbound Marketing Company

Nick started working with us as a freelance writer for a couple side projects back in 2015. I was tired of scraping the bottom of the barrel for content writers and still coming up empty, and Nick seemed like the perfect fit.

After working together for a few months, it became clear that Nick was a real content killer. Just about every piece he delivered shattered my expectations.

Note from Nick: Everything I delivered. My laptop’s trash can is a graveyard of half-baked ideas and broken dreams.

There were many times I vividly remember standing up from my desk after reading a patented Nick article, slowly clapping and shaking my head in amazement.

It was time to get serious about Klicker. We were no longer a mish-mash of freelancers firing from the hip on side projects.

We finally had the pieces in place to produce outstanding results—both for ourselves and our clients, across industries as varied as plastic surgery to motorcycle apparel. Plus, we had started assembling an even bigger team, with even more talent, and we were firing on all cylinders.

The 6 Habits of Highly Wealthy Websites

After hours of blood, sweat and tears, we’d finally nailed down the process to take a young, hungry business from 0 to GROW as rapidly as possible. We’ve honed that process to 6 core building blocks of inbound marketing, split into 3 phases:

First, you have to find your brand’s voice and craft an awe-inspiring website to hold all of the awesomeness.

Second, you need your new site to explode onto the search rankings—we do that with laser-targeted content using only the finest artisan search strategies.

Third, we need to DO something with all the new traffic Phase 1 and 2 is raking in. With a combination of powerful sales techniques (proven by science) and cutting edge social media synergy, we remove all barriers stopping potential customers from becoming ACTUAL customers.

Sounds like a lot to take in, especially coming from an inbound marketing agency that’s only been around for a couple years.

Built to Last, Aimed to Please

Marketing agencies can blow up quick, and fizzle even faster. A question we’ve received several times from clients since this wild ride started is:

“How do I know you guys will be around next week? Next year?”

You can bank on Klicker for one very simple reason—this is not a job for us.

We live and breathe digital marketing. Klicker exists because it must exist. There is simply no other outlet that can contain our collective marketing expertise, no agency that could pay us enough, and no other calling that makes us jump out of bed in the morning, ready to WORK. Every. Single. Day.

That’s why you can count on us to still be around next year, delivering traffic, leads and sales to your site like renegade cowboys on a cattle drive.

We’re Klicker. We haven’t met yet, but we’d love to take you out for a nice dinner sometime and discuss our bright, bright future together.

Start winning.

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