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Klicker

December 19th Insights

Why you need a full service marketing agency to (actually) win online

⌛ Cliff Notes

Full service means everything you need to get results online, nothing more and nothing less

ROI can be much higher for full service campaigns compared to one-off services

Full service agencies take the burden off your shoulders and handle ALL of the work

Strategy, execution, analysis, iteration. Full service digital marketing means your marketing agency is doing all the work while you sit back and enjoy the rewards.

Here’s why businesses love full service inbound agencies like Klicker.

What is full service digital marketing? 🤔

Some businesses provide SEO research. Others write blog posts. Or logo design. Or paid search consultations.

Full service marketing agencies combine elite talent from all aspects of digital marketing. To understand exactly why the smartest businesses are going all-in on full service campaigns, we need to talk about:

  • The components of a digital marketing campaign
  • What we mean by digital marketing “strategy”
  • What you get with digital marketing “execution”
  • Campaign tracking and analysis
  • Campaign improvement and iteration
  • Why businesses prefer full service agencies

By the time we’re done, it’ll be easy to see why our clients prefer the hands-off marketing that full service agencies offer.

I wish I’d hired Klicker years ago…

Dr. David Majeroni, Founder @ Majeroni Orthodontics

What goes into a digital marketing campaign?

The fact is that most businesses need more than one-off services like content development to get real results. Winning online means A-to-Z strategy and execution with:

  • Web design
  • Branding
  • Competitor research
  • Sales pitch development
  • Organic search
  • Local search
  • Paid search
  • Content development
  • Email and drip campaigns
  • Social media marketing
  • Re-targeting ads
  • Etc.

There are dozens of components of a successful digital marketing campaign. We haven’t even touched on integration of third-party tools, site efficiency, mobile optimization, customer review acquisition, and many more.

While your business may not need all of these services, you probably need most of them.

What is digital marketing strategy?

Digital marketing strategy is all of the brainstorming that goes on behind the scenes.

The “strategy” phase of your campaign includes:

  • Competitor research
  • Keyword research
  • Messaging brainstorming
  • Discovering buyer personas
  • Content planning

And so on.

The reason so many marketing consultants exist is because it takes a lot of work to implement the plans and strategies we just discussed.

If their plan fails, the burden can be placed upon you — the client — for failing to execute properly.

What is digital marketing execution?

Execution is simply the implementation of your campaign — but just because it’s simple, doesn’t mean it’s easy.

Your campaign has countless moving parts, including:

  • Uploading new pages and blog posts
  • Setting up email automation tracks
  • Link building
  • Site maintenance
  • Ad campaign management
  • Creation of new visual assets

The list goes on.

Marketing strategy is only half the battle, and execution is an ongoing commitment that requires near constant attention from either you…or your full service inbound marketing agency.

Campaign tracking and analysis

Strategy and execution aren’t a one-and-done deal. Your campaign must be monitored and tweaked while it’s running.

Knowing how you got results is just as important as getting results in the first place.

Full-service agencies are responsible for tracking and maintaining your marketing campaign — a huge burden for most full-time business owners, but absolutely necessary for growth.

If you aren’t measuring your rankings, your page views, your conversion rate (and many other success metrics), there’s no way to improve your results.

Campaign improvement and iteration

After your campaign has finished, a full service digital marketing agency is also responsible for using metrics and insights to tweak and improve your next campaign.

Your agency will toss out what didn’t work, improve what did, and brainstorm new ideas to make your next campaign even more successful.

Why choose a full service digital marketing agency?

The fact is that most businesses benefit more from a full service campaign managed by one agency, compared to doing bits and pieces in-house and outsourcing the rest.

That boils down to:

  • Talent
  • Efficiency
  • Cost
  • Service
  • Results

Here’s why.

Talent

There are plenty of highly skilled, experienced agencies out there providing specialized services like design or SEO. And there are plenty of “full service” marketing agencies that don’t deliver results.

But when you find a truly elite full service team, magic happens.

For example, Klicker brings together true experts from every corner of the digital marketing universe to build complete campaigns that actually get you results.

Efficiency

Different areas of marketing work together like cogs in a machine to make your business grow online.

Full service means the difference between hands-free and all-hands-on-deck.

Pretend you’re doing your own search strategy, outsourcing blog posts to one agency, and hiring a freelancer to do your web design.

At the end of the day, you are the one responsible for making sure all of these pieces fit together properly.

While some people enjoy wearing many hats, most of us don’t have the time — especially with your own business to run full time.

Hiring a full service marketing agency puts the onus of “getting things done” on their shoulders, not yours.

Cost

There are cheap specialists and cheap full service agencies. There are also expensive specialists and expensive full service agencies.

One of the benefits of working with Klicker is that we only build what you need to win online — nothing more, and nothing less.

“Full service” doesn’t mean that you have to do everything under the sun — but that’s exactly what some agencies will pitch you on.

Service

We believe full service marketing agencies have more of a vested interest in seeing your business succeed.

For example, when we onboard a new client, we’re fully aware that our client’s marketing success is our responsibility — and no one else’s.

We pride ourselves on winning results for our clients, and treat every client’s business like our own.

Results

At the end of the day, results are what really count.

ROI in just two months for immigration lawyer. Not a fluke…see how we did it

Read more

And how do you measure results when multiple companies and individuals are responsible for the different pieces of your marketing campaign?

Well, you can’t.

With a full service marketing agency, you know exactly who is responsible for your successes and failures.

That accountability is the reason why our team gets such amazing results for our clients.

Why Klicker is the best full service inbound agency 🥇

A-to-Z inbound marketing strategy and execution. That’s what we’re all about. With Klicker, you get everything you need to win online.

Foundations

Get a website that converts visitors into red-hot leads… 24/7/365. That means transforming your site into your #1 salesperson with design and messaging geared 100% towards conversion.

Get more leads. Get more qualified leads. Look more impressive than your competitors. Foundations lets you stand out from the crowd and makes your business the obvious choice to new prospects.

Traffic Takeover

Show up in front of the perfect proposal searching for exactly what you offer with:

  • Google Local
  • Google Organic
  • Google Paid

Beat your competitors on Google. Get in front of more prospects. Land more profitable web traffic. Traffic Takeover helps you show up in front of the prospects who matter most to your business.

Lead Loop

Stay top-of-mind with automated interactions, featuring:

  • Drip marketing to boost your lead-to-sale conversion rate
  • Email campaigns to make the most out of every contact you receive
  • Re-marketing to reinforce your sales pitch over and over

Get more hot leads and fewer cold leads. Get better qualified leads. Close more leads. Lead Loop helps you seal the deal with even more clients.

Everything you need to win online, nothing you don’t 🔥

Clients love us because we do all the work, and they get to sit back, relax, and reap the rewards.

“Our new site is working amazingly well. You guys are the real deal.”

Carlos Lorenzo, Founder @ Lorenzo Law Group

If that sounds like the perfect marketing system to you too, get in touch with us ASAP — and let’s figure out the best way to help you win online.

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