Inbound targets better prospects, more efficiently and more affordably
Outbound targets many people and requires a big advertising budget
Klicker builds and executes your inbound marketing with zero effort on your part
Big businesses use both, but SMBs are better off with inbound
Thinking about spending your marketing budget on TV ads or billboards because that’s what your competitor is doing?
Outbound marketing is a good choice for some businesses, but we believe that inbound marketing is the best choice for most businesses.
Here’s why our clients invest their marketing budget into inbound marketing instead of outbound (and why it pays off).
Inbound marketing naturally attracts prospects without interrupting their life.
For us and our clients, inbound marketing boils down to three steps:
Show up, stand out, seal the deal.
Inbound marketing’s components are mostly digital, and include:
Here’s what a typical Klicker inbound campaign looks like.
Searchers with intention to buy are looking for what you offer. Winning online starts with showing up at the right time and the right place.
Showing up means placing your site at the top of Google’s organic and local search results, and delivering effective paid ads to the right prospects.
Research shows that prospects compare 3-4 options but only reach out to 1. The winner is determined by how much value is demonstrated.
Standing out means having a site, messaging and content that makes your business the clear choice—not your competitors.
Seldom do leads turn into clients immediately. It can take up to 7 interactions to land a paying client. The business with the best follow up gets the sale.
Sealing the deal means delivering the right messages and ads to prospects for as long as it takes to land their business.
Inbound marketing has become the most dominant method of marketing for businesses. It’s easy to see why.
Inbound marketing carries some big benefits. Here’s why we love it:
Inbound marketing is great, but it also has downsides:
Here’s the thing—when you hire a full-service marketing team like Klicker, you don’t have to worry about any of these downsides. We take care of everything.
Let’s start off with a disclaimer—although we believe inbound marketing to be superior for most businesses, outbound marketing is not “dead.”
However, we think a better way to describe outbound marketing is “interrupt” marketing.
If our version of inbound marketing is “show up, stand out, seal the deal,” then outbound marketing looks more like…
Interrupt, disappear, lay and pray.
Outbound marketing involves mostly non-digital channels, including:
Let’s take a look at your typical outbound campaign.
Your billboard, radio ad or cold call intrudes on your customer’s commute, lunch, or leisure time. This leaves prospects with a negative impression of your business.
You sit and wait for phone calls to pour in. Meanwhile, most people who see your ad have already forgotten about it.
You get a trickle of results that usually won’t recoup your advertising costs—and you can’t even tell if your new clients are coming from your ads or not.
While outbound marketing isn’t for everyone, it is the right choice for some businesses. But do the pros outweigh the cons?
Outbound marketing has some benefits. Fans of outbound marketing say that outbound campaigns:
Of course, outbound marketing has challenges. Some of the difficulties you’ll face running outbound campaigns include:
The pros of outbound marketing that we discussed earlier aren’t exclusive to outbound marketing.
What’s more, the challenges of inbound marketing quickly disappear when you hire an experienced marketing team.
Running paid Google and social media ads also gets quick results—more affordably than billboards, print ads or TV spots.
This may have been true a decade or two ago, but there’s nothing “unfamiliar” about filling out a contact form or booking an online consultation nowadays.
Streamlined web design, first-page Google rankings, and brand-building web content also create brand awareness.
But you don’t have to lift a finger. We’ll plan and run your campaign.
But we have years of experience running inbound campaigns. We’ve already done the R&D and field testing to run your campaign effectively.
But you don’t have to worry about any of them. We have years of experience working with all of the technology and tools needed for a successful campaign.
You should go with Klicker for inbound marketing if:
You should focus on outbound marketing if:
Neither outbound marketing nor inbound marketing are “better,” but we believe most of your effort should be focused on inbound marketing.
Just look at some of the businesses who spend the most on outbound marketing—like Samsung, Procter & Gamble, Amazon. They all invest in inbound, too.
For our clients, inbound marketing delivers results that cannot be replicated with outbound marketing.
Contact us today and let’s chat about getting your business some of those incredible results, too.