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December 31st Insights

Lawyers, don’t waste your precious time on DIY marketing

⏳ Cliff Notes

Do-it-yourself marketing means doing the work yourself with little upside

Your clients wouldn’t self-represent their case, so why DIY marketing?

Don’t waste your time on “DIY” marketing doomed to fail…go with the pros instead

As a small law firm or solo lawyer, it can be tempting to try and tackle digital marketing on your own. After all, you are already an expert in the legal field. Why not become an expert in digital marketing as well?

Here’s why that’s usually a bad idea.

How can an attorney become a marketing professional? ⚖️

Digital marketing is an effective way for attorneys to reach potential clients and build a strong presence both online and offline. By harnessing channels such as your website, online search, content, email marketing and social media, you can:

  • Drive more traffic to your website
  • Capture more hot leads
  • Close more of your best clients

It’s clear that digital marketing is the way to grow your practice rapidly and practically, but how can you reap the rewards without relying on professionals?

If you don’t want to stick around until the end, the abbreviated version is simple…

Most attorneys shouldn’t spend a single minute (of their own time) on marketing.

And now for the long version.

How much time should a solo lawyer spend marketing versus practicing law? 🕒

For solo attorneys, striking the right balance between marketing and practicing law can be a difficult task. How do you juggle attracting new clients with actually managing their cases?

To use as a baseline, let’s consider our typical legal client’s campaign launch. That involves strategy and execution of:

  • Brand messaging
  • Sales pitch development
  • Competitor research
  • Content development for roughly 15 pages
  • Web and graphics design for the same number of pages
  • Paid ad campaign research and management
  • Tool and tech integration
  • Mobile optimization

This list is NOT exhaustive, but it should give you an idea of how much goes into launching the average attorney website. And how long does it take a team of experienced professionals to do so?

1-2 months.

How long would it take a solo lawyer with a full workload?

We estimate at least 6 months to launch a bare bones site, with up to a year to have any semblance of a functional marketing campaign. And that doesn’t even include the ongoing campaign maintenance that is absolutely vital to get real results.

We argue that law firms of any size — not just solo lawyers — should spend zero hours on marketing.

When does it make sense for an attorney do marketing in-house? 🏠

Of course we’re biased, and there could be some situations where you might want to take on your own marketing campaign.

99.9% of law firms are better off working with a marketing agency.

If your firm has a very limited marketing budget, then you may have no other choice besides marketing in-house.

Or, on the off chance that you have immense technical and creative marketing skills already, you might be able to DIY.

The reality is that neither of these situations are that common — most lawyers don’t possess the decades of marketing experience needed to launch a campaign, and marketing actually isn’t as costly as you might think!

What are the benefits of hiring a law firm marketing agency? 👍

Hiring a professional digital marketing agency can be beneficial for attorneys looking to expand their reach and boost their client base.

With the right strategies in place, an experienced agency can help lawyers grow their practice by increasing visibility online and building trust with potential clients.

Clear benefits: more traffic, more leads, more sales.

Here are some of the key benefits of hiring a professional digital marketing agency:

  • Improved search engine optimization (SEO) performance
  • Access to experienced professionals
  • Ability to maximize returns from campaigns
  • Creation of high quality content that resonates with the target audience
  • Increased trust and credibility with potential clients
  • Cost savings compared to in-house solutions
  • Flexible payment plans

Tons of benefits, little downside. The winner is clear.

Don’t “DIY” marketing — hire professionals instead ⚠️

Hiring a professional digital marketing agency provides you with access to experienced professionals who understand the complexities and nuances of running successful campaigns.

Professional agencies are well-versed in various aspects such as SEO, content creation, social media management, analytics and more, allowing them to tailor campaigns specifically to their clients’ needs.

Even better, some agencies offer an ROI Guarantee — something you’ll never get with an in-house approach.

How to find the right law firm marketing agency 🤔

When searching for the right marketing agency to work with, it is important to consider a few key factors. First and foremost, attorneys should look for an agency that has a proven track record of success in working with law professionals. Ask agencies for case studies like this one…

Personal injury lawyers convert 72% more leads with Klicker

Read more

…or references from prior clients so you can get a better understanding of their abilities and successes.

Work with Klicker to get real results online 🚀

In some cases, it makes sense for an attorney to handle digital marketing internally if they have very limited resources or strong technical skills.

But for 99.9% of legal practices out there, hiring a marketing agency is the way to go.

But not just any agency. Go with the best law firm marketing agency around, and contact us ASAP. We’ll help you get real results online with inbound marketing.

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