ClickCease Personal injury lawyers, are you getting enough out of PPC?
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December 29th Insights

Personal injury lawyers, are you getting enough out of PPC?

⏳ Cliff Notes

PPC is one of the best ways to market your personal injury firm

But done wrong, and paid ads are a money sink

Our personal injury PPC campaigns deliver real results

When you work with the best digital marketing agencies, your firm could wind up at the top of Google by tomorrow. But what will that look like in terms of ROI?

How do I get more personal injury cases with PPC? 🖱️

When your law firm needs a total traffic takeover from your competitors, paid search campaigns need to be at the top of your list of priorities.

Sadly, many injury attorneys attempt PPC incorrectly — and give up before getting returns. Let’s fix that.

What is PPC for injury attorneys? 💭

With pay-per-click advertising (PPC), your injury firm has the opportunity to place ads on search engines (usually Google), as well as predetermined websites to get clicks from potential clients.

PPC means your firm only pays for clicks.

Paid ads are great because they help you reach a large, targeted audience.

PPC can also get you results incredibly fast compared to other marketing and advertising methods.

Although we’re specifically talking about running paid ads on Google, you can also opt for paid social ads too — but that’s a topic for another day.

Why should personal injury lawyers use paid advertising? 🤔

Because paid advertising is one of the quickest and most cost-effective ways to market your personal injury firm online.

PPC has huge benefits, like:

  • Targeting specific groups of prospects to get better, more qualified leads
  • Lowering your advertising costs, especially compared to traditional methods like television ads or billboards
  • Tracking your performance and budget over time

Yes, paid advertising might seem like magic for injury firms — and it is — but it’s also true that many businesses fail to see results with their PPC campaigns. Why is that?

Why isn’t every firm getting results with PPC? 📉

Paid ad campaigns have huge upside, but equally big downside.

When you launch a campaign with a flawed strategy, poor execution, or fail to monitor your progress and budget effectively, it’s a recipe for disaster — or at least wasted money and zero results.

So, how do you make a PPC campaign that actually gets you clicks?

How does Klicker get clicks for personal injury firms? ⚙️

Klicker’s paid search campaigns pull your ideal prospects at your ideal price, nabbing you quick but sustainable growth. Here’s how we get our clients more clients with PPC.

1. Keyword strategy

We’ll choose the most lucrative keywords for your law firm, ensuring that your ads get the most bang for your buck. Our PPC campaigns pull your perfect prospects at the perfect price.

With Klicker’s paid search system, go from zero (clicks) to hero in no time.

2. Audience targeting

Great ads are useless if they’re targeting the wrong audience. We’ll hone in on your ideal clients — meaning better leads and faster ROI with fewer wasted resources.

3. Visual & copy assets

Your ad needs the ideal landing page to get leads. With compelling copy and powerful visual assets, your ad’s landing page will make you the obvious choice for prospects to contact.

4. Campaign buildout

With your goals and budget in mind, we’ll fully map out your paid campaign. Having a concrete plan from the beginning means we’ll know precisely how to adjust your ads based on real data for maximum results.

5. Budget & performance monitoring

By monitoring campaign performance, we can tweak your ad spend depending on how many leads you’re getting — and how many you want to get. Without monitoring, most firms pay far too much for way too little.

6. Iteration & improvement

Klicker adjusts your campaigns on the fly depending on results and your ever-changing business needs. Attention to detail is the reason by we get our clients incredible, guaranteed ROI with paid search.

What kind of results can personal injury lawyers get from paid ads? 📈

Our clients’ average paid ad results are out of this world:

  • 325% campaign ROI
  • 6.35% conversion rate
  • 2.29% clickthrough rate

Lawyers love the way we handle paid advertising. Our “average” conversion rate is more than double the industry average.

Curious how an injury firm landed almost 500% more PPC traffic with Klicker?

Read more

It’s time to stop wasting money on PPC and start making PPC work for you instead. Contact us right now, and we’ll set you up with a paid ad campaign that actually gets you hot leads.

Winning online starts now.

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