ClickCease 5 reasons why immigration law firms need digital marketing
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December 16th Insights

5 undeniable reasons why immigration law firms need digital marketing

⌛ Cliff Notes

Build your firm’s reputation to stand out from shady online immigration sites

Get more traffic, more leads, and more clients

Win better ROI than traditional marketing campaigns

Immigration lawyers need marketing. Yes, you too. Here’s why savvy immigration practices are jumping feet first into digital marketing with zero regrets.

Why do we need marketing for immigration firms? 🤔

Short answer? Marketing gets you more clients.

As an immigration attorney, you face competition locally, nationally, and globally from competing law firms, immigration “agents,” forums, and guides.

The longer your firm delays getting serious about marketing — specifically digital marketing — the bigger a head start your competitors have.

With digital marketing, your firm will be able to:

  1. Build trust and credibility
  2. Get more web traffic
  3. Land more online leads
  4. Get more referrals
  5. Get better ROI

Done right, digital marketing will help your firm grow quickly, efficiently, and affordably.

1. Build trust and credibility

Immigration lawyers can serve clients anywhere in the globe — in stark contrast to the majority of attorneys.

But these global opportunities come at a cost.

Domestically and abroad, less-than-reputable sites (many of whom aren’t even lawyers) offer immigration assistance to unsuspecting victims who believe they’re working with an experienced attorney.

As an immigration law firm, you have an opportunity to craft your own narrative.

Build trust that immigrants crave when choosing someone to help with their American Dream, and reap the rewards.

2. Get more web traffic

Web traffic is the fuel that feeds your marketing engine.

The truth about traffic is that there are already tons of prospects searching for what you offer online — and someone is getting that traffic, whether that’s you or one of your competitors.

Klicker nets immigration firm 9x the organic traffic

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The more people who visit your site, the more opportunities you have to stand out from other firms. It’s that simple.

3. Land more online leads

All immigration lawyers need qualified leads.

Digital marketing is your opportunity to make sure that the leads you receive are hot and ready to retain your services, rather than prospects who are in the early stages of the buying process.

By developing your website to attract more of your ideal clients, you can spend less time weeding through bad leads and more time converting clients.

4. Get more referrals

The more clients you help, the more referrals you get.

Even with the huge benefits offered by digital marketing, there’s no denying that referrals are gold.

It’s a numbers game — land more clients online, and you have more chances to win those coveted referrals.

5. Get better ROI

Digital marketing offers incredible ROI compared to traditional marketing methods.

Why focus on running ads at bus stops or on billboards when the same money invested into a Google Paid campaign can generate far better returns?

Although big law firms can benefit from both outbound and inbound marketing, most small and medium-sized immigration firms will see much better results from digital marketing.

Just how good? On average, Klicker achieves the following results for our clients:

  • 579% more web traffic
  • 292% more leads
  • 115% more web-derived sales

Lorenzo Law Group converts 7.5x better than average lawyers — our blueprint for immigration law marketing

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How do immigration firms win at digital marketing? 🌎

We’ve covered how immigration firms should do inbound marketing, but here’s a quick recap.

Show up, stand out, seal the deal

Digital marketing for immigration lawyers doesn’t have to be complicated. In fact, every facet of inbound marketing fits neatly into our three-step process:

  • Show up: Google Local, Paid, and Organic search dominance
  • Stand out: powerful web design and content with a site built to sell
  • Seal the deal: boost your lead-to-sale conversion rate with automated follow-up

The thing is, inbound marketing is a lot of work when you already have a full time job. That’s where Klicker comes in.

Klicker means guaranteed ROI for your immigration firm

When you want results without getting a second college degree in marketing, leverage us instead.

We only work with businesses who fit our marketing system perfectly — meaning immigration lawyers, especially.

Contact us today, and let’s discuss how you can win online with inbound marketing.

Winning online starts now.

Let's talk about how to grow your business with inbound marketing.

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