ClickCease How to screen and select the best immigration marketing firm
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December 27th Insights

9 essential criteria for finding the right immigration marketing agency

⏳ Cliff Notes

Finding the right marketing agency means more traffic, more leads, and more cases

Choosing incorrectly means wasting time and money

Results are what matter most

So, you firm needs more leads — but you don’t have the time to do marketing yourself. That must mean you’re looking for the best immigration digital marketing agency.

How to find the best immigration law marketing agency

What goes into a great digital marketing agency? When you’re evaluating potential partners, you need to be on the lookout for the following:

  1. Results
  2. Reputation
  3. Experience
  4. Expertise
  5. Structure
  6. Terms
  7. Communication
  8. Process
  9. Results…guaranteed

Remember, this is a partnership that will either drive your firm’s success in the coming years…or hold you back from achieving your full potential online. Let’s dive in.

1. Results 🎯

At the end of the day, results are what matter most. Look for a marketing agency that regularly delivers results for businesses similar to yours.

What kind of results?

We’re talking about traffic, leads, and new clients.

Discover how we tripled an immigration firm’s clients

Read more

Ultimately, your business relies on visitors to become leads and eventually clients, so make sure your agency knows how to get all three.

2. Reputation 💯

Consider the reputation of the digital marketing agency in question. You should look into the agency’s reviews, testimonials and other feedback from previous clients. This will provide an indication of the quality of their services and whether they are a trustworthy company.

Look for high client retention rates — a constant revolving door of new clients is a red flag.

3. Experience ⭐

The digital marketing agency should have a track record of success in providing services to clients in the immigration law space.

A good agency will be able to demonstrate how they have helped other immigration attorneys build their law practice, increase visibility on their brand and bring in more leads and conversions from digital channels such as SEO, PPC, social media and email marketing campaigns.

Successful full-service agencies will have specialized team members, often with decades of combined experience launching marketing campaigns.

4. Expertise 🥇

A reputable immigration digital marketing agency should be knowledgeable about the immigration industry and have extensive experience working with immigration lawyers on their marketing projects.

They should understand how to craft effective campaigns for immigration lawyers that can help them reach target audiences, attract interested visitors, generate (qualified) leads and convert them into paying clients.

While experience with other legal niches is desirable, specialized expertise in immigration is ideal.

5. Structure 💪

Is the marketing agency full-service or one-and-done? Are they an efficient, small team or a big, bloated corporation?

The best agencies will build everything you need, and nothing you don’t.

In many attorneys’ experience, working with agile, full-service marketing teams generates the best ROI.

With these types of agencies, you run less of a risk being charged for services you don’t need. Full-service teams also tend to have better communication and payment terms, too.

Remember, when you hire a large agency, the majority of your marketing budget goes directly towards CEOs who have nothing to do with your results — the rest is divvied out to unexperienced interns, the people actually working on your campaign.

6. Terms 📄

When selecting a digital marketing agency for immigration lawyers, it is important to establish clear expectations regarding fees and terms prior to beginning any work or payment process.

You should ask if there are any additional hidden costs or fees associated with the project and make sure you understand exactly what you’re getting for your money before signing any contracts or agreements with the agency.

7. Communication 📞

You should feel comfortable working with the digital marketing agency by establishing a strong line of communication from day one.

All Klicker clients get access to a customized online reporting dashboard.

In fact, the best agencies will take initiative, meaning you won’t have to.

The agency should be available for regular updates on project progress as well as support throughout any issues or challenges that arise during the course of the campaign.

8. Process 💭

The best immigration lawyer marketing agencies should have a clear, established process for:

  • Onboarding your firm
  • Building your marketing strategy
  • Executing that strategy
  • Monitoring results
  • Adjusting your campaign
  • Keeping you up-to-date on your campaign’s performance

While your law firm is unique, most immigration firms benefit from some type of structured marketing approach where results are easy to track and your agency takes full accountability.

9. Results…guaranteed 🚀

That’s not a typo.

The reason “results” is listed twice is because ultimately, results are what matter most.

Some of the best marketing agencies for immigration even offer an ROI guarantee — like Klicker.

Learn how we boosted an immigration firm’s traffic 9x in 9 months

Read more

We guarantee every new client that we’ll achieve at least our average results for their business. Right now, that means:

  • 579% more traffic
  • 292% more leads
  • 115% more web-derived sales

If you’re interested in guaranteed results, reach out to us today. We’re here to get you real results online with digital marketing.

Winning online starts now.

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