ClickCease How to evaluate a digital marketing agency for maximum ROI
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December 19th Insights

How to evaluate a digital marketing agency

⏳ Cliff Notes

Know your marketing goals before you begin

Gather as much information as possible

Evaluate agencies based on results for businesses similar to yours

There’s no question that hiring a digital marketing agency can be a big help to any business.

But with so many agencies out there, how do you choose the right one?

How to choose a digital marketing agency 🖱️

If this is your first time hiring a digital marketing agency, you might feel overwhelmed with all of the options. Here are five key factors to consider when making your decision:

  1. Define your marketing goals
  2. Conduct research
  3. Ask for referrals
  4. Get a proposal
  5. Evaluate options

1. Define your goals 🎯

What do you want to achieve with digital marketing?

Digital marketing is one of your most powerful tools to reach new clients and stand out from the competition. Defining your goals is an important first step when considering how to evaluate a digital marketing agency. Ask yourself:

  • What do you want to achieve?
  • Are you looking to increase brand visibility or generate more leads?
  • Do you need assistance creating content that ranks well, builds your brand, or helps persuade prospects?
  • Do you need more traffic? More leads? More clients?
  • Better traffic? Better leads? Better clients?
  • Do you want to expand your business to a new physical location?
  • Do you want to focus on different types of clients or new niches?

There are hundreds of factors influencing your decision. Understanding what your objectives are will help you assess the various digital marketing services a given agency offers, so that you can choose the most suitable match for your needs.

2. Do your research 🔍

Look at case studies and testimonials from previous clients.

Before hiring a digital marketing agency, it’s important to do your research and read up on their case studies and testimonials from previous clients. This will help you determine how successful the company is in achieving what clients expect from them.

For example, here’s what one of our clients has to say about us:

“We’ve worked with a few marketing agencies over the years but Klicker is the best by a mile. Every few months we’re still setting new highs with calls, form fills, etc.”

Hal Davis, Founder @ Davis & Sanchez

Through testimonials, you can gain insight into how the agency managed past campaigns, how approachable they are, how quickly they responded to requests, how cost-effective they are, and how effective they have been in meeting the goals of their clients.

Looking into past success stories can also give you a better idea of how a digital marketing agency might be able to help you meet your own business objectives.

For example, if you’re a lawyer, you might be really interested in one of our recent success stories:

How we tripled cases for a Utah workers comp law firm…

Read more

With a thorough understanding of what other clients experienced with the agency, you can make an informed decision when it comes to choosing the right digital marketing partner for your success.

3. Ask for referrals 📞

Get recommendations from people you trust.

When choosing a digital marketing agency, one of the best ways to ensure you pick the right one is to ask for referrals and recommendations from people you trust.

Even with great marketing, referrals are gold.

Your colleagues and other employers who have gone through this process can help point you in the right direction and provide advice on how to select the best candidate.

Additionally, if your friends or family members know someone who works in digital marketing or have used an agency in the past, they can provide valuable insight that can help make sure your decision is based on more than a flashy sales pitch.

Ultimately, seeking advice from trusted sources will help you make an informed choice that not only fits your needs but also has a proven track record of success.

4. Get a proposal ✏️

Ask each agency to outline their proposed plan of action.

When setting out to find the right digital marketing agency for your business, it’s important to get a proposal from each potential partner.

Ask them to outline their proposed plan of action to ensure that they have the capabilities and experience necessary for a successful collaboration. Consider factors like:

  • How well their strategies match up with your goals
  • How transparent they are about their reporting and analytics
  • What kind of support you can expect from them
  • How quickly they can implement solutions
  • Whether the agency is full service or not

With a comprehensive understanding of how each agency will help move your company forward, you can make the right decision on how to choose the best digital marketing agency for your needs.

5. Make your decision 🤔

Choose the agency that you feel most comfortable with.

Choosing an inbound marketing agency can be a daunting and complex task. Before making your decision, you should assess how each potential partner would fit with your goals and how they will approach your business needs.

Make sure your marketing agency keeps up with the latest trends and tools.

Make sure to take into account how knowledgeable the agency is on topics such as search engine optimization (SEO) trends, internet marketing best practices, and how comfortable their project accomplishment timeline matches up with your company’s desired outcomes.

It’s essential to feel confident in how this partnership could meet and exceed the needs of your business before committing. Ultimately, make the decision that you are most comfortable with — the right fit for you may not be appropriate for another business.

Pick the best agency for the best results 📈

The best agency has a history of results for businesses like yours.

When done correctly, digital marketing is a powerful tool that can help you reach your desired goals — whether they’re sales-related, brand awareness-related, or something else entirely. To recap:

  1. Define your marketing goals
  2. Conduct research
  3. Ask for referrals
  4. Get a proposal
  5. Make your decision

If you already have marketing goals in mind, we want to chat.

Our team has a track record of winning real results for businesses with inbound marketing. Contact us today, and let’s figure out how to make you show up, stand out, and seal the deal online.

Winning online starts now.

Let's talk about how to grow your business with inbound marketing.

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