ClickCease 7 facts every attorney needs to know about online marketing
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September 1st Insights

7 facts every attorney needs to know about online marketing

⌛ Cliff Notes

74% of legal clients only contact ONE lawyer

71% of legal clients prefer working with local attorneys

Most legal sites underperform (but there’s good news)

When it comes to marketing your law firm, digital is the way to go.

Trends and statistics clearly show that businesses who refuse to adopt an online presence lag behind their competitors.

This is especially true considering potential clients now turn to the internet as their primary method of searching for legal solutions.

But don’t take our word for it—check out these seven eye-opening stats that make our legal clients breathe a sigh of relief for letting us handle their digital marketing.

1. 87% of people who contact an attorney hire an attorney, with 74% only contacting ONE lawyer. 📞

We all know that first impressions matter a lot, and this stat proves it.

When people call your firm, they’re usually not just looking for information—they need help, and they need it ASAP.

That means your calls and online form fills are being done by folks who’ve already done the research and mostly made up their minds.

That also means the biggest area where we can improve your business is with that first impression.

Klicker excels at creating a welcoming, world-class experience for potential clients through a combination of:

We make firms gush confidence, professionalism and knowledge by becoming a better brand.

If your prospects are only contacting one lawyer, we’ll make sure that one lawyer is you.

2. 96% of people looking for legal advice do so using a search engine. 🔎

96% seems unbelievable at first, but it’s easy to see why—search engines serve up exactly what your prospects are looking for. The question is:

Is it your firm or your competitor that’s showing up first?

A huge part of our strategy involves planning and executing a combination of organic, local, and paid search techniques to boost your firm’s visibility and make sure you’re the first choice when people are looking for help.

3. 33% of legal clients begin their search for a law firm using online resources. 💻

Stepping away from search engines for a second, let’s talk about specific online resources like:

  • Blog posts
  • eBooks
  • Infographics
  • Videos

Legal sites lacking legitimate content look both barren and unprofessional. Worse still, ignoring content means ignoring roughly a third of your potential clients.

Providing excellent content is effective on multiple fronts. Sure, it boosts your credibility as an attorney–but content is also your opportunity to eliminate sales resistance and draw prospects deeper into your sales funnel.

4. 71% of people who hire a lawyer think it’s important to hire local. 📍

Local search is becoming more and more important for certain businesses, especially law firms.

“Local search dominance means more, better customers. Every local law firm needs to take Google Maps seriously.”

Dan Ogden
Local Director @ Klicker

People usually don’t just search for a specific kind of lawyer—they search for a specific kind of lawyer in a specific location.

As Google Maps and local search capabilities evolve, consumers have it easier than ever when it comes to finding nearby attorneys.

That also means it’s more important than ever to make sure your firm is the one showing up for those local searches, pinned to the top of the map results.

That’s why one of Klicker’s biggest areas of attack is local search, and why our clients tend to do so well online against other local law firms.

5. 31% of all law firm traffic online comes from mobile devices. 📱

The legal industry as a whole lags behind most other niches in terms of responsive web design and user-friendliness. That’s a big deal for a variety of reasons:

  • Google penalties: Sites that aren’t optimized for viewing on all devices can get punished pretty hard by Google, sometimes finding it impossible to rank for their search terms (despite otherwise solid SEO tactics).
  • Brand image: When your site doesn’t look great on phones and tablets, you’re basically giving 31% (or more) of your potential clients a bad first impression of your law firm.
  • Disrupting your sales funnel: Up to 74% of people who begin their search for a law firm online wind up calling the firm in the end.

Mobile devices make this transition virtually seamless, letting users dial your number with one tap of the finger. Sites that aren’t optimized for mobile viewing could be costing you a huge chunk of potential cases!

Your site MUST look fantastic on all devices or your business isn’t going to be running at full capacity. That’s especially true considering the proportion of mobile users vs desktop users skews further towards mobile users every year.

6. 74% of consumers visit your site to take action. 💡

For most firms, your online visitors are looking for something, and they want to do something.

Whether they’re looking for your phone number, live chat, or a form to contact you online, your visitors tend to be in the later stages of the buying process.

It’s our job to make it easy for them to call, chat, fill out that form, and do whatever it takes to get you the lead.

We don’t have exact numbers, but we’d say that close to 90% of law firm websites that are active right now are failing to bring in the number of leads and new cases that they should be.

Over the years, we’ve worked with loads of legal clients to revive lagging sites, jump up the search results, blaze new trails, reimagine brands, and a whole lot more.

Hired Klicker with the goal of getting 50% more cases per year…had no idea we’d be looking at more than double the cases in less than 9 months. Digital marketing has become a huge competitive advantage for us.

Bryan B.
Founder @ Blackwell Ruiz Law Firm

It’s one thing to analyze data and say what should be done, but executing is something else entirely. Klicker stands head and shoulders above our competitors because we focus on doing.

And perhaps the most interesting stat of all is that 100% of our clients have seen increased leads because of our marketing efforts.

Interested in getting more traffic and leads for your law firm? Contact us right now and let us tell you exactly how we’ll make you win online.

Winning online starts now.

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