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“Good lawyers know the law. Great lawyers know the judge.” - unknown

insights

Stellar Social Media Strategy in 8 Steps

Stellar Social Media Strategy in 8 Steps

Refining your social media strategy isn’t as simple as tossing ideas at a wall—like your Facebook wall—and seeing what sticks. Social media marketing has evolved to become even...

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What Can CRM Integration Do for You?

What Can CRM Integration Do for You?

Article Cliff Notes CRM software takes a tedious manual process and automates it. CRMs can integrate with your website, automating form data capture and more. CRM integration has...

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Make It Work, Then Make it Better: A Quick Guide to Getting Shit Done

Make It Work, Then Make it Better: A Quick Guide to Getting Shit Done

When it’s time to work, I keep a very simple mantra in my mind: Get $h!t Done. Over the years I’ve learned that it’s really easy to deceive...

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13 Tips to Make Your Landing Page Convert

13 Tips to Make Your Landing Page Convert

Article Cliff Notes A landing page is just a digital sales letter. Don’t overthink this. Things a landing page is not—blog posts and web content. Landing pages can...

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Dangers of Selling Past the Close

Dangers of Selling Past the Close

Article Cliff Notes Selling past the close = over-selling. You worked hard to craft your offer. Now’s not the time to doubt the pitch! When in doubt, close...

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Klicker: How the Web Was Won

Klicker: How the Web Was Won

Company stories are boring. Let’s just get that out of the way first. But do they have to be? No! Your company story can be an edge-of-your-seat thrill...

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Want Inbound Marketing? Here Are Your Options

Want Inbound Marketing? Here Are Your Options

Article Cliff Notes Sticking with outbound marketing is a massive waste of resources. In-house inbound marketing is costly and inefficient. Hiring a big-time marketing agency is prohibitively expensive,...

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