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“Good lawyers know the law. Great lawyers know the judge.” - unknown

insights

Gromode is Now Klicker

Gromode is Now Klicker

Part of the iterative marketing process is using fresh data to orient anew in order to aim for bigger and bigger success. Throughout the years we’ve used the...

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Stop Being Boring: How to Write Fun, Engaging Content People Love

Stop Being Boring: How to Write Fun, Engaging Content People Love

Article Cliff Notes Figure out how to write great content, and the world is your oyster. Some content writers are naturals—for the rest of us, it takes careful...

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8 Tips for Making a Great Case Study

8 Tips for Making a Great Case Study

Case studies are like souped-up testimonials that tell the world how amazing your business is, without any self-promotion. Case studies go beyond the “X company is so great,...

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What Is Bounce Rate?

What Is Bounce Rate?

Bounce rate sounds like something out of a sci-fi movie. “Captain, our instruments are detecting bounce rates that shouldn’t even be possible!” “My god…” But bounce rate is...

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What Content Should Go on Your Home Page?

What Content Should Go on Your Home Page?

As your website’s receptionist, your home page should be designed to greet visitors, provide them with relevant information as quickly as possible, and then direct those visitors to...

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Why Mobile Sites Just Don’t Cut It Anymore

Why Mobile Sites Just Don’t Cut It Anymore

I’m gonna come right out and say it…There is no place in 2016 (or whatever year in the future you’re reading this) for a mobile version of anyone’s...

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Is Marketing Art or Science?

Is Marketing Art or Science?

Everyone seems to have an opinion about marketing, and whether it’s an art or a science. Some are so set in their ways that the “art versus science”...

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