Bounce rate is number many businesses fear. Abnormally high bounce rate means you're leaving money on the table, and unchecked, can lead to untold fortunes being lost on the web. If that sounds like hyperbole, it's really not---read on and find out why.
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If you can't grab and maintain interest within a few seconds, most visitors will abandon your site and exit your sales funnel. As the place where a majority of people first enter your site, your home page has a lot of work to do---getting your home page right should be one of your top priorities.
There is no place in 2016 (or whatever year in the future you're reading this) for a mobile version of anyone's website. Read on to find out why.
Does marketing depend on intuition and creativity? Or does it depend on analysis and measurement? Read on and decide for yourself.
Social media marketing has evolved to become even more complex as more platforms come into play and more complicated features evolve on older platforms. But that also means there are more opportunities than ever to connect with customers online.
Customer relationship management has come a long way since the days of rotary dial telephones and paper notebooks. Now savvy business owners, marketing directors and managers are making the switch to high-tech CRM software, streamlining their businesses and making their lives a heck of a lot easier.
Over the years I’ve learned that it’s really easy to deceive yourself. It’s easy to piddle around and not actually move the needle. It’s easy to lie to yourself and pretend you’re making things happen. When it’s time to work, I keep a very simple mantra in my mind: Get $h!t Done.