Case studies are like souped-up testimonials that tell the world how amazing your business is, without any self-promotion. The secret of successful case studies is to make readers feel like THEY are the subject of your story, and visualize your company helping THEM, too.
If you can't grab and maintain interest within a few seconds, most visitors will abandon your site and exit your sales funnel. As the place where a majority of people first enter your site, your home page has a lot of work to do---getting your home page right should be one of your top priorities.
Customer relationship management has come a long way since the days of rotary dial telephones and paper notebooks. Now savvy business owners, marketing directors and managers are making the switch to high-tech CRM software, streamlining their businesses and making their lives a heck of a lot easier.