August 22nd •
Let’s take a trip through the basics of Google Keyword Planner to find those delicious high-volume, low-competition keywords to make your business thrive, shall we? This can help with creating your adwords campaigns as well.
To get started, you’ll need an account with Google AdWords. Once you get logged in, Google Keyword Planner can be found on the Tools and Analysis dropdown menu towards the top.
Here we go!
Google Keyword Planner will then display three main options. For now, let’s choose the first one: search for new keywords using a phrase, website or category.
In the first box, you can type in keywords related to your service or products. Selling subs? Maybe put subs, cold cuts, or restaurants. Google will use those keywords to help generate even more ideas. You’re also able to type in the URL of a page where you’d like to direct visitors, or choose your business category from a list in the third row.
Many of the options don’t usually need to be tinkered with, such as geographic location or language. However, your business might be different—feel free to mess with these options to better suit your needs.
In addition, you can filter your keyword results that Google suggests to remove KWs with a certain minimum monthly search volume, or exclude keywords above a certain cost per click. Keywords you’ve already added to your AdWords account can also be hidden from search results to make everything a bit cleaner and easier to handle.
But for most of us, simply targeting the United States with English search results in Google will suffice.
Watch what happens when I enter the keyword window washer and click Get Ideas.
Now we’re in the thick of Google Keyword Planner. You’ll notice there are two tabs, Ad Group Ideas and Keyword Ideas. Stick with the second one for now.
One of the first thing’s you’ll see is that the ranges for the resulting keyword suggestions are huge. We can smooth that out a little later, but for now it’s important to note that related terms get lumped together; meaning, terms with words both before and after “window washer” that get typed into Google will be included with the monthly volume. These are broad matches, and we don’t want that.
Instead, let’s set the planner to exact matches—do so by clicking the tiny blue arrow next to the main keyword we entered at the top, adding it to our plan. Next click the pencil icon above the list of your keywords on the right in “Your Plan” and click to add as exact match. Now, the term “window washing” won’t include related terms—just window washing. You can do this to fine-tune the keywords you wish to target, rather than relying on broad groups of related terms.
Another great tool provided by the planner is the ability to view keyword trends over specific time periods. If you click on the Date Range section in the middle of the column on the left-hand side, you can customize search trends for date ranges that matter the most to your marketing efforts.
Ideally, you want to choose keywords trending in the right direction—up.
In this case, we can see most of the top relevant keywords related to window washers have been relatively stagnant when you compare 2016 to 2015. We’d prefer to see some growth here, but staying the same is better than decline, right?
We can also notice some great info pertaining to keyword competition. If you see a term like what is window washing and it has low competition, that doesn’t mean it’s time to jump up and down. We would expect a term like that to have low competition and a low suggested bid because it’s an informational search term, meaning people who search for that specific term likely just want to get information, and probably aren’t about to hire your window washing company.
Now, if you see something like cheap window washing seattle, that’s a whole different story. Seeing a specific keyword like this with decent suggested bid (a rough estimate of how much value each click might be worth to your business) and low or medium competition is reason to get excited.
However, just because your competitors are willing to drop a ton of cash on a KW doesn’t mean it’s great. In addition, when Google Keyword Planner says “competition” it means from fellow Adware users, NOT SEO competition. Just something to keep in mind.
Well, that’s it for the basics. Stay tuned for more tips on finding the best keywords using Google Keyword Planner and how to make the most out of your AdWords account. And as always, keep being fantastic.
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