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January 7th Results Report

Puppy paradise! Uptown Puppies pulls 3.2 million visitors in 2020

Key stat
1% of Americans—roughly 3.2 million people—visited Uptown Puppies in 2020 alone.

What is Uptown Puppies?

Uptown Puppies is our own project. Created in 2016, Uptown was designed as a lead generation tool for dog breeders and online puppy finders.

This project is our original case study for discovering exactly what it takes to dominate online, from search optimization to branding to content development and beyond.

Uptown’s current client is PuppySpot, one of the largest and most trusted dog breeder networks in the United States.

How is Uptown Puppies dominating?

Uptown Puppies grew rapidly from a small site featuring a handful of breeds, to a nationwide lead-generating machine with dozens of breeds and hundreds of locations.

Uptown’s marketing metrics are crazy:

  • Traffic: 3.2 million visitors in 2020
  • Leads: 1200 hot leads per month
  • Sales: Roughly 15% of PuppySpot’s total business

We took Uptown Puppies from nothing to million-dollar-idea within a few years. Just imagine what we can do for your business.

“Uptown Puppies is the poster child for our brand of digital marketing. We regularly use the same process to take both new and established businesses from contender to winner. This is what dominant digital marketing looks like.”


I'm Sam, and I'm the founder of Klicker. My mission has always been to understand what separates the 1% of winning businesses from the 99% who never see results online. Klicker is my attempt to share these findings and organize a system to push a select few of those 99% into the 1%.

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