Clients are searching for your firm right now. Are you showing up?

SEO—never before has such a powerful marketing tool existed that’s able to target people who are specifically looking for you and your services.

Although PPC marketing and local search optimization are both vital for law firms, today we’re going to talk specifically about the organic side of things—in other words, the main list of sites that pop up whenever you search for something on Google.

To put it simply, sites occupying the top positions of the most lucrative search terms are enjoying more visibility, more visitors, and more opportunities for LEADS than the guys at the bottom.

“We’ve been planning on expanding to a new office for a while now, but we never thought we’d be ready for a third location right after that. Klicker has really helped our firm reach its full potential.”

Hal Davis, Founder @ Davis & Sanchez

That’s why a huge part of our game plan for marketing dominance involves getting you into first place.

Organic search results = free real estate 💰

Organic search rankings are free advertising. Unlike PPC, your organic rankings are just how Google views the natural landscape of your niche.

Sites that are deemed authoritative and useful for visitors are given top placement and get to reap the rewards for their hard work.

But these days, everyone and their dog has some kind of SEO strategy. Beating the competition is tough unless you’re well-prepared, so how do we do it so well?

How does Google work? 🤔

Google’s entire business model is sending searchers to the best, most relevant websites.

Because it’s impossible for Google to hire the thousands of people needed to manually review each and every site, they rely on complex algorithms to rank your website.

That algorithm boils down to two things—relevancy and authority.

So the plan is simple—create relevant content, build an authoritative domain. Then you win.

On paper, winning looks pretty easy. And when you work with Klicker, it is.

Here’s how we do it:

• Smarter research
• Keyword selection strategy
• Relevance strategy
• Authority strategy

Let’s break those down.

Smarter Research 🔎

Without thorough research, your SEO strategy will never get off the ground.

Smart research boils down to:

• Examining your competitors to discover what they’re doing well
• Figuring out which keywords have the highest potential
• Weighing your most lucrative keywords against their ranking difficulty (how hard they’d be to “steal” from competitors)

From this thorough research, we’ll build your firm sound strategies that will shape our SEO tactics for months and years to come.

Keyword Selection Strategy 🔑

Picking the right keywords doesn’t always mean picking the keywords with the highest amount of search volume.

Klicker will help you choose the best:

• Trophy keywords: the most lucrative search phrases from which we’ll construct specific pages to target the best traffic
• Keyword clusters: groups of related search phrases that your competitors are missing out on
• Low-hanging fruit: keywords that will really move the needle for your business and are relatively easy to rank for

From there, we’ll create a sequence of attack to ensure both quick results in the short term and long-term results for the best keywords down the road as your domain gains authority and muscles past the other guys.

“This year shaped up to be even better than last year. I really appreciate that Klicker has never let their foot off the gas. They could have coasted and kept me as a client after our first year or so together, but they keep improving our search rankings every single month.”

Alex Evans, Founder @ Glacier Law

Relevance Strategy 🔥

Besides picking the right keywords, we also have to use those keywords correctly. Our relevance strategy revolves around:

• Placing keywords in strategic locations (such as title tags, for example)
• Making sure your site is coded correctly to support our keyword strategy
• Ensuring all indexing tools are set up correctly (sitemaps, robots.txt)
• Divvying up our keywords into the best blog posts and landing pages
• Schema markup (the latest and greatest SEO tool that even some of the biggest marketing agencies are overlooking)

Using your best keywords more effectively makes your entire digital marketing system run more efficiently.

Authority Strategy 💡

Links, links, links—links are the key to building your firm’s authority online.

Our authority strategy revolves around:

• Finding directories relevant to your niche and location
• Creating content for other sites and legal blogs that link back to yours
• Figuring out where the other guys get their links, and mirroring the most winning strategies
• Getting links on relevant social media channels
• And overall, getting links to as many places as we possibly can

And with Klicker, you won’t ever have to worry about shady, disreputable links again.

SEO strategy is nothing without execution 💪

We’ve basically just taught you everything there is to know about dominating the organic search results. Any firm could follow what we’ve outlined above and expect to see results…eventually.

So why give it away for free? How do we put food on the table when our SEO secrets are just sitting here for anyone with an internet connection to take and use as they see fit?

Well, that’s because executing a flawless SEO strategy is extremely time-consuming and incredibly frustrating.

Klicker has executed on the steps outlined above a hundred times over—specifically for lawyers.

Not only will we do it faster, better and more efficiently than you could by yourself, we’ll also do it better than any of the competition…

…both our competition and your competition.

Digital marketing is a battle. We don’t just build you a powerful brand for your firm’s own sake—everything we do must be measured against your competitors.

Klicker has a perfect record for winning clients SEO results 💯

That’s a bold claim, but it’s 100% factual.

When you need help standing head and shoulders above the rest in the search results, there’s simply no better alternative than Klicker.

We help lawyers across the country dominate for SEO—that’s all there is to it.

Contact us right now and find out how we’ll make you dominate your niche, too.