MEGA doubles organic traffic and triples leads in just 6 months.
1. SEO Disaster Cleanup
MEGA was still recovering from an SEO earthquake—a recent Google algorithm change wiped out nearly all of their SEO keyword rankings. They needed a complete revamp of their content strategy.
2. Confusing Product Line
MEGA's product line was labeled in terms only industry experts could understand. Customers were confused about which signs met their needs—and often ended up walking away. We needed to make it easier for customers to find the product they wanted.
3. Clunky Website
MEGA's web traffic was bottled up in its hard-to-use web interface, where promising leads were lost. Potential customers were leaving with a negative impression of the company. It was time to clean up the site, and restore MEGA's image.
The game plan was simple—streamline everything. Communicate and deliver quality to the customer.
The key components of that plan were: