January 7, 2016
The most successful sites on the web have 6 things in common—follow their example, don’t reinvent the wheel.
Typography, white space, navigation—web designers notice the little things because your visitors do, too.
Company websites are no longer a choice. You can’t not be online.
Smart businesses understand that websites can be powerful.
They understand that a website can impact a prospect positively, negatively, or have no impact at all.
So what makes a website work? What makes a website do its marketing job effectively? What makes a website actually influence prospects to do what you want them to?
What determines whether your site is an asset or a liability?
In short, what makes quality web design?
There’s no perfect answer, but there are a few qualities that stand out in just about all of the top sites on the web.
We must understand that inbound marketing web design goes far beyond how it looks. Web design is actually how a site works and the feelings it invokes with its users. With this expanded perspective, here are 6 ingredients that are critical for an optimal website:
These are the 6 ingredients for great design. Through that lens, let’s take a look at 6 websites that really nail these concepts. Try to think about those 6 elements I mentioned above as you check out the sites.
Thoughtspot is a business we’ve been a fan of for a long time. Take a few minutes and browse around this brilliantly designed site. Everything about it scream intelligence and elegance. The navigation, imagry, use of white-space, and messaging/design integration are perfection.
Learndot.com is another beautiful site with powerful messaging built into the design. The custom pages they’ve created are beautiful and perfectly describe what they have to offer.
Nest.com screams smart design. It’s a site I’ve been watching for a few years now. Everything on the site is logically laid out to perfection. It’s one of the best sales sites I’ve ever come across. From the product pages to the blog, everything on nest.com nails it. This is obviously a design oriented company that doesn’t overlook any detail-from their website to their product designs, they are an inspiration.
The word clean perfectly describes sendtoinc.com. From the flow of the site, what they say and when they say it, to the visual elements describing the software, sendtoinc.com is a superior designed site. Not only is the website design phenomenal, the backend software service is as well. Check it out.
It’s no secret that we’re fans of tech around here. Bitcoins are no exception. Coinbase is the first bitcoin wallet that pays special attention to design. Their website is brilliantly deisiged for both users and prospects. Take a look around coinbase.com and notice how it makes you feel. Feels good doesn’t it? 🙂
Very similar to nest.com, automatic.com is another fantastic site you should check out. From the videos, to the messaging, to the blog, it’s a site that was built right. The site is heavy in messaging but the way they integrate it into the overall flow and supplement imagery along the way is pure perfection.
By now you should know exactly what I’m talking about when I say “great web design.” Even if you didn’t remember the principles we talked about, I’m sure you noticed all of those sites just felt “right.”
That’s because they all incorporate the 6 principles of great web design:
Now, the question is…
How does your site stack up?
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