August 17th •
Our Personal Injury Client is a small, startup law firm—which is a tough situation already. But to make things even more interesting, they’re doing business in one of the most crowded geographical regions in the country, and in the most cutthroat legal niches around. This type of strategy is just one element of our award winning digital marketing for law firms service package.
Their competitors, on average, are spending 20x more per month on paid advertising. The challenge we faced was making our clients competitive with a much smaller budget while still landing new cases with an acceptable ROI.
Here’s how we did it.
Although our client services multiple locations, we knew that it just wouldn’t be possible to target all of those locations and all of their desired keywords given our budget restraints.
Our strategy became hyper-local, reducing the number of keywords we were bidding on and focusing only on the terms we knew would deliver the most qualified leads from the most important cities.
After making our PPC strategy leaner and meaner, it allowed our ads to show at a much higher average position, keeping us competitive on what was basically a shoestring budget—while still getting the qualified clicks needed to land more clients.
When combined with long-term search strategies (like organic), PPC is a powerful tool for getting your business great leads, both now and in the future.
Think your business doesn’t have the cash to play the PPC game? Get in touch with us today, and we’ll prove otherwise.
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