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“Good lawyers know the law. Great lawyers know the judge.” - unknown

insights

Are Junky Blog Posts Damaging Your Brand?

Are Junky Blog Posts Damaging Your Brand?

Article Cliff Notes Self-promotion is the biggest killer of reader interest. Say the right thing to the right people, or say nothing at all. Erase “content mills” from...

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The Anatomy of an Effective Blog Post

The Anatomy of an Effective Blog Post

Article Cliff Notes Writing stellar blogs is a process anyone can get better at. Don’t half-ass your blog. Your readers will notice, then disappear. Blogs must flow from...

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11 Writing “Rules” Ruining Your Content

11 Writing “Rules” Ruining Your Content

Article Cliff Notes Formal writing does not equal effective writing. Blogs are no place for the third-person—it’s just you and your reader. Keep it concise, but pack it...

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Why Google Loves Brands

Why Google Loves Brands

Article Cliff Notes Customers buy your brand, not your products. Google loves sites that put people first. Google itself is a brand—learn to follow its lead if you...

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Building a Brand the Right Way

Building a Brand the Right Way

Article Cliff Notes Ask tough questions about why and how you do business. Treat your customers like real people by branding your company with likable personality traits. Prepare...

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Marketing Versus Branding: What’s the Difference?

Marketing Versus Branding: What’s the Difference?

Article Cliff Notes Marketing without branding is just self-promotion. Be careful—your brand can grow or decay beyond your control. Walk the walk—words without action sow distrust in your...

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50 Proven Social Media Ideas to Increase Engagement

50 Proven Social Media Ideas to Increase Engagement

Social Media Engagement Be yourself, but also be the best version of yourself! Talk to your audience, but talk in a way that resonates with your audience. Use...

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