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“Good lawyers know the law. Great lawyers know the judge.” - unknown

insights

9 Ways to Ramp Up Your Lead Generation

9 Ways to Ramp Up Your Lead Generation

Article Cliff Notes The difference between a dud or stud CTA can be as simple as positioning or formatting. Without a compelling offer, your CTA is just an...

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How to Craft Calls to Action That Sell

How to Craft Calls to Action That Sell

Article Cliff Notes Your customers won’t act unless you take the lead—be bold, be direct, be precise with your CTA. CTAs aren’t all about you. What benefit will...

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The Halo Effect: How Fantastic Web Design Boosts Your Image

The Halo Effect: How Fantastic Web Design Boosts Your Image

Article Cliff Notes Excellent web design makes your entire company look good, not just your site. Positive first impressions allow customers to overlook minor annoyances down the road....

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Why Great Web Design Pays For Itself

Why Great Web Design Pays For Itself

Article Cliff Notes Stats can be misleading, but your conversion rate doesn’t lie. Outsourcing your web design to an overseas sweatshop is a great way to experience skull-splitting...

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5 Not-So-Obvious Reasons Your Google Search Rankings Are Dropping

5 Not-So-Obvious Reasons Your Google Search Rankings Are Dropping

Article Cliff Notes When it comes to avoiding search engine penalties, an ounce of prevention is worth a pound of cure. More and more web users are browsing...

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What Does Google Demand From Your Website?

What Does Google Demand From Your Website?

Article Cliff Notes Google’s one constant? If your site doesn’t help people, it’s not getting ranked. Social media buzz plays a role in search rankings—crank out quality content...

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Why You Should Fire Your SEO Agency

Why You Should Fire Your SEO Agency

Article Cliff Notes Old-school SEO is dead. You now live and die by your brand. Cheap tricks and shady tactics are now the fastest way to get penalized...

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