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“Good lawyers know the law. Great lawyers know the judge.” - unknown

insights

Content Mills Are Where Good Ideas Go to Die

Content Mills Are Where Good Ideas Go to Die

Article Cliff Notes Content production is not a one-size-fits-all affair. Content mills are just middlemen standing between your ideas and the overworked writers bringing them to life. People...

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The 6 Simple Ingredients of Great Web Page Design (with examples)

The 6 Simple Ingredients of Great Web Page Design (with examples)

Article Cliff Notes The most successful sites on the web have 6 things in common—follow their example, don’t reinvent the wheel. Great sites marry fantastic content with exceptional...

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Direct and Organic Search Traffic: What’s The Difference?

Direct and Organic Search Traffic: What’s The Difference?

Direct and organic traffic are often confused. But the mistake in the differentiation between the two sources of traffic can have dire consequences for business owners. The two...

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5 Benefits of a Great Social Media Marketing Strategy You’re Missing Out On

5 Benefits of a Great Social Media Marketing Strategy You’re Missing Out On

Article Cliff Notes Social media marketing lets you target your exact buyer personas with ease. Advertising on social media is far, far cheaper than traditional channels like print,...

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7 Social Media Branding & Marketing Myths: Busted

7 Social Media Branding & Marketing Myths: Busted

Article Cliff Notes Don’t be seduced by viral content. Consistent value beats a flash in the pan. Most of your customers use a handful of social networks—so should...

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3 Fast Ways to Improve Your Next Social Media Campaign

3 Fast Ways to Improve Your Next Social Media Campaign

Article Cliff Notes Social media marketing isn’t less “real” than traditional marketing—set real business goals before you dive in. Post consistently, both in frequency and voice. Track your...

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Quick Tips for How To Write Compelling Copy that Converts

Quick Tips for How To Write Compelling Copy that Converts

Article Cliff Notes Converting copy must address the logical AND emotional sides of buying. Hard-selling is hard—modern sales copy focuses on providing value to your reader and solving...

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