July 5, 2016
Use awesome profile and cover images
Come up with a killer but searchable name
Pages don’t gain followers, content does
Making a professional Facebook page can be a daunting task even for prolific social media users.
We all created a personal profile at some point in our lives but with Business pages, stakes are higher – there are more steps to go through and you want to get it right the first time because mistakes will cost you followers and reputation.
So how do you create a new Facebook page for business?
Facebook has changed algorithms of creating a Business page numerous times. They keep adding new features, that, in the long run, enhance user experience but also add a headache for new business owners.
If you’re creating a Facebook page for a blog or a business and trying to save yourself the trouble of rummaging through the pile of outdated articles, this guide will show you how to create a new page on facebook for business with minimal time and effort.
First of all, you need to have a personal profile on Facebook in order to create a business page. To create a new facebook page person should sign up with their email address. For the sake of this article, we will assume you already have a profile.
Go to your profile, click the down-pointing arrow at the top-right corner and choose “Create Page”. Facebook will then prompt you to choose from several types of business pages, each with their own unique characteristics and features. There are 6 categories:
You can change your Page’s category at any point, so don’t sweat it out too much – the number of category changes is unlimited.
Some people get confused over “Local Business or Place”, “Company, Organization or Institution” and “Brand or Product”. The official Facebook difference between local business and company is not defined.
However, you would want to choose “Local Business or Place” if your business have physical location where customers go to purchase products, “Company, Organization or Institution” if you represent a large corporation with several offices or provide services, and “Brand or Product” if you are selling a product through distributors or more than one company.
Within each category, there is a myriad of subcategories, from which you can choose the one that is closest to you.
Facebook categories are designed to represent your business in the best way possible, so the layout, as well as descriptive fields, will differ for each category. Here are the fields that are specific to each category:
Local Business or Place
Company, Organization or Institution
Brand or Product
Artist, Band and Public Figure
Cause or Community
If there is only one particularly tedious procedure you have to go through while setting up a business account on Facebook it is making a decision on a page name. Facebook has a very strict policy about names – you can only change name ones. Facebook also insists on reviewing and approving name changes. Ideally, you would pick a name before you even start the process of creating a page.
Once you pick a name and click the “Get Started” button Facebook will proceed with creating a page. You can then congratulate yourself on the job well done and fill out the missing info.
When it comes to Facebook setup business pages require more details compared to personal profiles.
Write the “About” section
The “About” section is a major decisive factor for users when it comes to making the decision whether to follow your page or not. Not to mention that for some types of businesses such as communities and humanitarian organizations the “About” section is the only way to establish the cause, emphasize the problem and outline the mission.
Fill as much information as possible and don’t forget about the username, which is a unique domain that will be displayed in your URL in the following format: facebook.com/username.
Brand Your Page
As far as visual representation, you need to upload two images—a profile picture and a cover picture.
Profile picture size should be at least 180 x 180 pixels, though Facebook can use your profile picture in different (smaller) sizes across the app.
Cover photo size is 851 x 315 pixels. While there is no universal guideline on the cover page design, it should adhere to your brand and be visually compelling. Open a new Facebook tab and see how other businesses brand their pages.
Recently, cover photos with the main sales or brand message across the image has been gaining popularity – they immediately communicate the purpose of the page and catch attention.
Pin to Shortcuts
Personal Facebook pages have a navigation bar to the left of your News Feed. Pages that you visit more often will appear in the SHORTCUTS section of this bar. You can also add pages to shortcuts manually by clicking the three dots next to Like, Follow, Share buttons and choosing “Pin to Shortcuts”.
If you keep returning to your page, the page will appear in shortcuts automatically.
Add a Button
The blue button below your cover photo on the right side of the page is the most prominent call-to-action of the page. There are 6 types of calls-to-action:
Each type also has a drop-down menu, from which you can choose the exact message to place on the button such as Call Now, Send Email, Contact Us and so forth. Choose the message, then link a url or other information that will trigger the action.
At this point, you can choose to invite your friends and promote your page (Facebook would usually start convincing you to do so with notifications and news feed reminders).
However, we advise against promoting the page now, since there is no content that can potentially make visitors like and follow the page. Liking the page from your personal profile is also not advisable since your activity will appear in the news feed to all your friends and followers.
All in all, you want to save all promotion tactics for after you have enough content.
Click the Settings link on the top right corner. This is where all the admin features are located. You can choose to go through and familiarize yourself with all the features, while we will focus on the most important ones:
Here you can allow visitors to post on the page or restrict posting to admins only. You can also change page visibility and hide or make a facebook page public.
The feature allows you to customize how and when you receive notifications from the page. Choose a frequency and the delivery method that ensures you don’t loose an important comment or a follower request.
If you’d like another person to manage the page for you, assign a role to them in the Page Roles section. Here you can invite your social media manager, a designer or a customer service representative to review, edit or post on the page.
Once you create facebook account for business, you can start publishing right away. Content is what makes people stay, click on the links and eventually like and follow the page.
Even though Facebook is not an image based platform like Instagram or Snapchat, users still favor beautifully designed and visually consistent pages. The utility of content is another criteria by which people will judge your page. Try posting content that is useful to your visitors, be it your own content or external links.
There are 6 types of posting options at the moment:
The general rule of thumb in Facebook Business Page management is to forgo promotion and selling and have a meaningful conversation instead.
Your Facebook for business account offers a range of marketing instruments for occasional promotions: from “Pin to Top” feature to Facebook Ads. The “Pin to Top” feature is available for free and can be located under the arrow icon on the top-right corner of the post. “The “Pin to Top” option is perfect for event and product launch announcements and company news.
It’s also a great way to highlight an especially valuable piece of content for seven days in a row. Some people would copy and paste the page description and rules into the post and then pin the post to the top to gain more visibility.
What can’t be measured can’t be improved. This applies to fb business page management as well. Facebook provides a slew of great analytical data about the audience, post performance and even conversions if you have a shopping cart on your page.
Here are the instructions on how to use facebook stats:
Click the “Insights” button in the top menu to see the overview and more detailed analysis.
Overview shows the number of actions, page views, page likes, reach, post engagements, videos and page followers over a specific period.
Likes show the number of followers including how many you gained and how many you lost.
Reach is a metric that estimates the number of people who saw your posts.
The number will vary depending on the day of the week and the time of the day, but huge spikes should be noted, since they show that you either don’t have any competitors posting on that date, which is a gold niche, or that your post hit the time and date of total Facebook obsession.
Page Views indicate the number of people who visited the page (not necessarily followers) and where those viewers are coming from.
Creating a successful Facebook page strategy involves constant monitoring of all stats and adjusting your editorial calendar based on the data received. Testing different tactics following user feedback is the best way to keep followers engaged and increase awareness.
Facebook page for business is just like your personal page, meaning you can like other pages and follow people on your page’s behalf.
So how do you like a page on Facebook as a business? All you need to do is click on the three dots button next to Share and choose “Like As Your Page” option. The option comes in handy if you want to show allegiance to companies that operate in the same field or follow other creators and pages for relevant content.
That’s all you need to start a Facebook Business Page. Hopefully, this guide will eradicate the questions that plague many new business owners such as “How do I make a business Facebook?”, “How to create fb business page?” or even “How to Facebook for business?” (implying that “Facebook” is finally becoming verb! Watch out, Google!)
If you don’t know how to make Facebook pages, just follow the six steps outlined above and you will have a business page in no time.
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