September 7th Dan Ogden Uncategorized
Understand how search engine works
Make the first move and submit your sitemap to Google
Build your network through social media shares and backlinks
Web sites are created to be found. In fact, if no one can see your website, there is no point in paying for hosting, domains, and design templates.
You can direct people to your website through referrals or email marketing, but all of these marketing methods require significant effort on your part. Organic search is different. Search provides visits, that are generated simply by people typing in keywords into a search bar.
For a new site or blog, it can take a while before Google crawl bots discover the site. So how do you get your website on Google in the shortest time possible? You can certainly speed up the process. Use these simple tricks to get Googlebot discover your site and new content and you will have your website on Google in no time.
If you’re wondering about all the terms we used in the previous paragraph – don’t worry. Here we will explain what Googlebot does and how indexing is different from crawling.
Googlebot is a software tool created by Google. The software is used to scan the web for information, which is then sent to Google in the understandable for a search engine format.
Crawling is the term used to describe the process of finding information on the web. Basically, Google scours the internet and crawls existing sites to find new information, new sites, and updated content.
Indexing is the process that takes place after crawling. While indexing, Google analyzes the content and determines its quality. Once the content is deemed as acceptable, Google submits website to its own index.
Google uses different parameters to make the final decision on the content quality, but the most important one is how well the website and the content answer the questions that users pose to the search engine. For Google to index your site, it needs to conduct a thorough analysis of website keywords, title tags, and ALT attributes.
The crawling and indexing processes are simple, but there is a caveat to it. Crawling starts from existing websites, in other words, websites that were crawled and indexed by the search engine in the previous run.
New websites and blogs can, therefore, be discovered through those existing websites. When Googlebot discovers the link to a new website through an existing website, it automatically adds a website to Google database to crawl next time.
Another way for Google to find websites is to use the sitemap data provided by webmasters. Sitemaps signal to Google that the new site was born and needs to be acknowledged.
As you can see there are only two ways for Google to find your new site or blog: through existing sites that have links that point to your site, and by processing your sitemap data. Here are some simple ways to create and submit your sitemap and make other websites link back to you.
There are numerous ways to get discovered on Google. Let’s see how you can create a sitemap and gain backlinks:
You can even tell Google how often your site is updated through sitemap so that the search engine knows when to start crawling for new content. The easiest way to create a sitemap for a WordPress site is to install Google XML sitemap plugin, that will automatically create, update and submit a sitemap to Google. There are other sitemap generators that have exactly the same functionality for non-Wordpress sites.
If you’re running a blog there are two more things you can try:
Your end goal is to get more organic traffic from Google and to ensure your content is discovered faster. While these action steps won’t bring a huge boost in traffic, they will get the website on Google and even provide a slight increase in visits, which is good enough for a marketing a start-up business. So focus on technical tasks such as creating a sitemap and make sure you always build links either through social shares or link building.
The last tip on getting more visibility online is to have an active blog on your website. You might not be a blogger, but you can still write about your product, industry and the problems your customers are facing. Blog content gets discovered a lot faster and is given more authority since blog posts tend to answer specific search queries.
If you’re still wondering how to get a website on Google, stop thinking and start doing. Getting indexed on Google is vital for any website success but it is not as hard as you think. All it takes is submitting a website to Google, a couple of social media posts and a few backlinks from reputable sources.
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