December 17, 2018
We’ve been plugging away at Majeroni Orthodontics for a while, and this year all of the pieces came together. Dr. Majeroni isn’t just “another orthodontist,” and our most recent brand overhaul makes that differentiation crystal clear for his patients. Brand overhaul is often overlooked by most agencies, and this process makes us the premier orthodontic digital marketing agency nationwide.
Sticky brand messaging is key to building any business, and Majeroni’s new messaging is exactly what he needs to stay top-of-mind for prospects:
Peppered throughout Majeroni’s pages and posts, these phrases help hammer home the message that Dr. Majeroni is different—and better.
Before our overhaul, Majeroni was all over the place trying to explain exactly what he did, and why his skills and services are superior.
Now, explaining those services is a breeze. We worked closely with our client to come up with specific, concise service packages that reflect the reality of his practice, and also fall in line with what his buyer personas truly desire:
These descriptions aren’t just marketing hype—they’re the perfect way to set expectations for potential patients.
Majeroni’s services are unique—not just because of his skill and experience, but also because of the technology he uses to deliver results. Branding his tech would be just as important as the rest of his practice, which is why we came up with terms like:
These are punchy, clear, and easy to remember, eliminating confusion and telling potential patients exactly what they’re going to get when they choose Majeroni.
Words are one thing, but no brand overhaul is complete without a little design renovation.
To be blunt, Majeroni’s old color scheme and font choices weren’t doing him any favors. We updated his design with a bold new color scheme, fonts and eye-catching photos that really work—so well, in fact, that Dr. Majeroni has even updated his office to reflect the theme of his website.
We’ve really honed down Dr. Majeroni’s sales pitch into something that sticks with his visitors and motivates them to schedule that crucial first consultation. That process means defining and selling visitors on what really goes into a perfect smile.
Did you know 72% of people aren’t happy with their smile?
Even after getting braces, most people aren’t happy with their smile. Dr. Majeroni is the guy you go to when you really want an amazing smile. To reinforce the idea of what goes into an awesome smile, we also want prospects to know what they’ll get after a Majeroni ortho treatment:
3 Things That Make the Perfect Smile
The big differentiation here is that while most orthodontists only focus on straight teeth, Dr. Majeroni will give you an aesthetic smile.
– Dave Majeroni
Branding is a big deal. No matter how big or small your business is, you always need a rock-solid brand. When you’re ready to see earth-shattering results like Dr. Majeroni, get in touch with us ASAP—we’re going to make you a superstar with potential customers.
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