Everyone knows how to write. But not everyone is a writer. At least, not everyone can whip up a tasty piece of content meant to be digested by an online audience—content that's informative, engaging, fun, and even enjoyable.
Case studies are like souped-up testimonials that tell the world how amazing your business is, without any self-promotion. The secret of successful case studies is to make readers feel like THEY are the subject of your story, and visualize your company helping THEM, too.
If you can't grab and maintain interest within a few seconds, most visitors will abandon your site and exit your sales funnel. As the place where a majority of people first enter your site, your home page has a lot of work to do---getting your home page right should be one of your top priorities.
Your home page is the face of your business, and acts as your digital storefront. When people make snap judgments about your site and your business, you often have your home page to thank (or blame). This is your first impressions---make it a good one.