“Sticky” might not seem like the sexiest word in the world, but there’s no better way to describe the timeless companies we all know and love. Sticky means easy to remember. Sticky brands stick in your mind, instantly and forever occupying a valuable piece of mental real estate. You simply can’t forget Google or Cadillac once they’ve planted that little seed in your brain.
Your website is your 24/7 salesman who never sleeps and never calls in sick. Your site has to intrigue prospects in under 8 seconds, or you're never going to make a penny. Square one is nailing your value proposition. Here are 21 of the best examples to get you started.
A lot of our clients tell us that finding the right 'voice' was one of the most difficult problems they face in the brand-building process. But branding doesn't have to be an ordeal. We've put together a checklist---the same one we use---to help fine-tune and perfect YOUR brand messaging, and hopefully lead to more traffic, more leads and more sales in the not-so-distant future.
Writing the perfect mission statement for your company means asking the right questions. What's your key demographic? What value does your company offer those people? And more than what you do, how does your business conduct itself?
Brands that create taglines the right way create iconic phrases that are burnt into the minds of millions of people. Those that have packaged their value proposition in a sleek and catchy phrase deserve their top dog status. This is nothing short of an art form.