Did you know that you can get free advertising from Google? Many small and medium businesses frequently forget that through Google My Business (formerly Google Places), they can receive totally free advertising help---instead of paying for PPC ads on Google.
Your home page is the face of your business, and acts as your digital storefront. When people make snap judgments about your site and your business, you often have your home page to thank (or blame). This is your first impressions---make it a good one.
Depending on where your customers are in the buying cycle, they'll expect different interactions with your company. Specific triggers can tap into each area of the cycle to get customers in the mood to buy, let's go through the buying cycle, take a look at triggers, and use that knowledge to make even better marketing.