Part of the iterative marketing process is using fresh data to orient anew in order to aim for bigger and bigger success. Throughout the years we've used the iterative process and agile marketing principles to blast out huge gains for clients and side projects alike. Iteration and testing work wonders in this industry, and our own company isn't immune to those winds of change. That's why over the past few weeks we've transitioned our brand away from Gromode and into Klicker.
Everyone knows how to write. But not everyone is a writer. At least, not everyone can whip up a tasty piece of content meant to be digested by an online audience—content that's informative, engaging, fun, and even enjoyable.
Case studies are like souped-up testimonials that tell the world how amazing your business is, without any self-promotion. The secret of successful case studies is to make readers feel like THEY are the subject of your story, and visualize your company helping THEM, too.
If you can't grab and maintain interest within a few seconds, most visitors will abandon your site and exit your sales funnel. As the place where a majority of people first enter your site, your home page has a lot of work to do---getting your home page right should be one of your top priorities.