Hey! I'm Kade—and I'm your ordained minister for the marriage of intuition and data in holy matrimony. I'm all about combining rigorous research with a deep understanding of human behavior, which we use to attract traffic, influence perception, and nudge folks towards monetizable behavior. Check out what lead me to this point below:
2012 - 2013
At Vivint, I got me feet wet in what would become my life's work—taming Google's savage heart, and making it work for my clients. Despite going against “common knowledge” and Google's frequent algorithm changes, my team and I kept our eyes on the prize and came up with better SEO practices that I've kept with me to this very day. Trust me, this stuff blows KFC's secret herbs and spices out of the water.
2013 - 2015
At Orange Soda, I eventually emerged as a fully autonomous SEO renegade with a penchant for making big waves and winning bigger. Not to brag, but the team I oversaw came to account for more than 50% of the company's entire revenue through the accounts we managed. Here, I perfected what I like to call the 3 Tenets of Superb SEO...
SEO Tenet 1: Ridiculously Detailed Research
I collect data like a hoarder collects old newspapers. That's what gives us our competitive edge—eliminating the fog of war to know exactly what your competitors are doing, without revealing what WE'RE doing.
SEO Tenet 2: Incredible Execution
You can't move the needle without taking action. Sitting around all day making content plans and page outlines gets you nowhere. While it's better to wait for all the data to take action, usually NO action is the worst option of all.
SEO Tenet 3: Win, or Learn
We don't often make mistakes, but when we do, our team uses them as a learning experience to win even bigger. Mistakes are symptoms of improvement—we've spent years improving, working out the kinks in our SEO strategy so you can enjoy the ripe fruits of our labor.
Partner & Head of Search
2015 - retirement
Klicker was a natural fit for my OCD-like obsession with data. Joining up with this elite team really was one of the easiest decisions of my life.
The level of marketing talent we have under one roof...it's just a thing of beauty. Watching the harmonization of great web design, SEO strategy and content creation go hand-in-hand, running like clockwork...it's like nothing you've ever seen before. And I can't wait to see what's ahead.