June 28, 2015
Be yourself, but also be the best version of yourself!
Talk to your audience, but talk in a way that resonates with your audience.
Use visuals—social media was made for multimedia!
The value of social media for business is undeniable.
But while previously the number of social media followers was the only metric that occupied marketers’ minds, now, engagement is a new frontier.
Engagement affects brand loyalty as well as how receptive your customers are to marketing messages, which eventually brings more sales.
The number of followers is an important indicator of social proof, but once you reach a certain point you have to refocus your efforts on conversion and retention.
There are tons of social media business ideas to increase engagement. You have to know your audience well and be a bit of a growth hacker, but there is really no limit to creativity when it comes to producing engaging content.
Social media engagement, in simple human terms, equals the degree of investment into a relationship.
The more invested your followers are, the more likely they are to stay, buy and advocate for your product.
And like in the real world with real people, engagement is a game of finding a balance: between posting deep insightful findings and entertaining content, between posting too much or too little, between catering to your customer needs and communicating the brand’s message.
Here are some social media engagement ideas to get this game right:
In social media, you are competing against other brands as well as millions of real people. This is a hard competition to win! Social media posts for business are a lot harder to promote than personal content.
When faced with a choice between a faceless brand and a real human being, social media users will always choose the latter. You need to show your real you: post pictures of people behind the brand, share daily musings, focus on wins, but also relay struggles and challenges.
Provide opportunities for your followers to express themselves creatively. Sometimes a simple fill-in-the-blank post can spur an avalanche of responses. For example: “If I could be anywhere right now, I would _____, OR “I laugh every time I ______”
Become a curator for your audience, so that they don’t have to do any additional research when it comes to your industry or product. Share relevant content that they might be interested in and, if it is a compelling piece, ask for feedback and opinions.
Good social media content ideas sometimes take ages to come up with. Put a spin on bloggers’ content and share it along with the original piece. Influencers tend to specialize in one niche, hence they provide deeper insights. Plus, again, the connection to real people will make your brand more relatable.
While people want to hear what you have to say, they are also eager to share their own opinion. You’ve got to become a good communicator and a great listener. Ask questions that they care about and make sure that the conversation is going smoothly.
Laughter is the best way to make a good impression and connect on a deep emotional level. Post memes, funny quotes or gifs. A funny person steals the show so as a brand that can show its humorous side.
People want to see what you are up to in real life. So take pictures at corporate events, conferences, parties and during a regular day in the office and share them in your feed. Just avoid anything that might cast a shadow on your brand’s image.
Social media posts for business become a lot more engaging and interesting to read once you add stats and data to them. Stats establish trust and amplify your credibility as a content creator. They demand attention, encourage analysis and further discussion.
People like to be helpful. If you need feedback on your service or product, get the poll or survey together and ask people to take part.
Be on the lookout for social media marketing ideas, news, and trends. Follow media and publishing companies that post regularly on the topics of content marketing, social media, and digital marketing and apply their findings to your content creation process.
Use Pinterest for visually compelling infographics, images, quotes, and graphics. Putting text into a visual format makes it easier for people to absorb information, so they are more likely to pay attention.
Giveaways are a great way to boost engagement and encourage action. Giveaway is also one of the most effective social media promotion ideas because people are eager to share giveaways with their own following.
Run a competition among the fans so that they can showcase their skills and knowledge. Competitions invoke an innate desire to win and share the results.
People are eager to show support for brands they love. If you already earned your customers’ trust, ask them to share a photo with your product. This reinforces a bond with the brand and serves as a social proof to new followers.
Share the tips & tricks that might help your audience. Provide value whenever possible and establish yourself as a field expert.
People want to go behind the curtains and sometimes they need an encouragement to do so. Social media posts ideas such as ask-me-anything posts or Q&As are a great way to start a dialogue and build trust.
Whenever someone is particularly active supporting your brand, shout out to them by reposting their quotations, Facebook comments, and Twitter mentions.
Post motivational quotes to keep the moods up. Everyone needs a bit of a motivation boost once in awhile. Be that refuge of good emotions for your audience.
The team members are an endless source of inspiration for social media posts ideas for business. Share their photos, personal stories and show how they bring your company and brand to life.
Share behind the scenes and give your audience access to where all the magic happens: your office or a store. Pick the most creative space in the office and share what you have there.
Strengthen your expert image and compile a tutorial on one of the aspects of your business.
Put together a roundup with links from other useful and recommended resources.
Shoot an interview with a popular influencer or a blogger. Ask questions that your audience will find useful and share the answers.
Everyone likes to be challenged. Trivia games or quizzes are the most simple way to elicit a response from your audience.
Find something inspiring to post every day. Here are some ideas for social media posts to share daily: a place to travel to, a photo of an office window view or a picture of an office cat.
Share a video from a Youtube channel or shoot a quick story on the spot.
Music unites people. Compile a playlist of latest hits or ask your followers for track recommendations.
Infographics attract attention right away. They are a great way to present facts and data in a nice, visually compelling way and are easy to comprehend.
Slideshare presentation is a great way to gain social proof. They also carry an amazing educational value for your audience.
People love to get suggestions on apps and tools to use daily. Make a list of tools your team is using and share it.
When something major happens in the world, look for ways to connect the event to your product. When the initial interest is high, it is easy to create even more hype. Stay informed of all the news, be it a celebrity gossip or climate change.
Have a post that performed really well last year? Don’t be shy to share it again. Successful posts deserve to be shared multiple times.
Post a case study backed by customer reviews and statistics. It is okay to show off your success, especially since people like to express their support for the brands they love.
Illustrations receive tons of likes and engagement because they require some serious talent to produce. Turn your stories or stats into beautiful illustrations and share them on your page.
Ebooks are the epitome of a highly valuable content piece. Offer your audience a sneak peak into the book and post a download link when it is published.
Have a calendar of events and post a link to it on your social media page. Make it easy for followers to keep up with brand’s updates and news.
Memes are often used to make fun of human behavior or a social idea. Create captivating memes around your brand’s message or images. Just make sure you don’t compromise your brand.
Revisit your evergreen content and repost it. Evergreen content revolves around issues and questions that are always relevant and provide real educational value. Evergreen content presents base knowledge that is always sought after.
Encourage a discussion on a controversial topic. Social media posting ideas that drive most intense debates are usually highly philosophical, for example, Family or Career? Stability or Change?
Social media is becoming a sole channel for customers to express their concerns and ask questions about the brand. Monitor brand’s mentions online and provide timely response whenever your customers need help.
Brand pages don’t get as much engagement as groups and communities. Create or join a community and become an active member. You can then introduce your brand to the community without being too pushy.
There are three things all people care about: relationships, money and body image, and the best social media posts revolve around these topics. You can easily tie your content to one or two of these three universal topics.
Just like any personal page, your brand’s page should reflect your lifetime with ups and downs, failures and victories. Add those milestones to your list of social media calendar ideas and share posts when you reach a certain number of followers or finish a challenging project.
Make use of call to actions in your post. The statistic shows that brands that intentionally ask users to do something receive more engagement than brands who don’t.
Analyze your social media engagement for different posts during the week and at certain times of the day and identify time slots that get the most engagement.
Pick daily social media themes and repeat them with relentless consistency. Some super cool social media content calendar ideas include Motivational Monday, Share Your Tip Tuesday, Willpower Wednesday and etc,
Like and respond to comments from most active followers. If you want to build the relationship with your following, show them love first.
Performance and engagement levels of content in different channels vary significantly. Make sure your content fits the medium and your followers are aware of other channels where they can reach you.
Posts around weather, an upcoming weekend or public holidays are a great way to stay attuned to your followers’ mood.
Be on the lookout for emerging social media channels and become an early adopter. Due to the lack of content providers, people are more inclined to proactively search for content in new channels compared to established and oversaturated channels.
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